Have you ever tried to visit a website on your phone, but it doesn't look quite right? That is likely because it is not mobile optimized. Mobile optimization means that no matter what device you access a particular website from it will be optimized to look its best. 10 years ago this was not an important feature because no one accessed the internet through mobile devices. As of 2015 according to a study done by the acclaimed Internet Society more than half the websites being visited are through mobile devices such as phones and tablets. It is more important than ever to ensure your website is mobile optimized. To find out more about mobile optimization, we recommend this article by Team Tree House.
Google Analytics is a powerful tool that allows you to engage with your audience at new level. This app allows you to track who, what, when, and where people acess your website. By keeping track of all of those elements you can gauge what your most effective marketing methods are and see if what you are trying is having an effect. To learn more about Google Analytics read this insightful article by Razor Social.
SEO, or search engine optimization is a key to running a successful website, and in turn business. With good SEO you can ensure people find your website in an easy and efficient manner. So what is SEO? When you search a phrase in Google or any other search engine the result is based on SEO. The websites with the best SEO show up first. Having answered that brings up another question, how does one attain the best possible SEO? A few key factors are having a mobile optimized website, having mentions on other websites, being active with your website, and most importantly keeping it up to date. Read more about the secrets to SEO in this article by The Next Web.